![]() ![]() Who are your characters? Who is the main character? What is the background of your characters that the audience would know about? What is the problem that the main character is facing? The conflict. Create a setting, a world, where your characters live, be it space, a jungle, or the contemporary world. They facilitate word-of-mouth advertising.īefore diving into storytelling in sales, you must know the basic elements of a story itself.The audience can recall your brand better and recognize it.Gets the job of delivering your brand's message.Establishes your point of difference as a brand.Your brand stands out more effectively and differentiated.It is a powerful tool that can help you connect adding an authentic touch to your brand.The shifting culture to print and the most recent addition to those in PowerPoint. We as humans have been telling stories through visuals (in caves), with words (verbally), along the course until people came up with the idea of language giving birth to text. ![]() ![]() Throughout history, stories have been told in different ways on this planet. E.g., take the Amul girl you immediately link her to humour because of the stories told to you through her illustrations. And what brings out emotions like a well-written story? Why do Brands use Mascots? Amul Girl- famously known for humour One leans towards analytical thinking and the other works with emotions.įun fact: Researchers have revealed that when taking a decision the response is more likely to be made based on emotional appeal.Ĭhoices are based predominantly on the emotional side of the brain. Each side controls the corresponding side of your body. There are two types of thinking: left-brain thinking and right-brain thinking. Tips for Better Storytelling in Sales The Power of Storytelling How stories work Tips to Guide you into the Process of Writing Storytelling in Sales People are more likely to be responsive when they see a face, feel connected, and know you better. But the art of storytelling is not understood by everyone. It is imperative to communicate, to convey our messages. The value it will deliver to you and how it can make your day-to-day tasks easier and better. What's in it for you? Leaving you feeling inspired, happy or motivated towards what you just heard. Now, imagine a person telling you their story and why you should buy the item they are selling. When thinking of an organization, no person likes to picture a pillar of a building or any other inanimate object persuading them. ![]() Do not make the same mistake committed by many other companies. It is as bizarre as it sounds, but how often do we notice this? So if you are a business dealing with people or working with other businesses, make a mental note of this. Imagine an inanimate object talking to you, convincing you to get or buy something from them. But, when they hear a story, they remember 65% to 70%. Likewise, Researchers at The London School of Business found that people retain only 5% to 10% of information if it consists of statistics alone. Jerome Seymour Bruner, an American psychologist, in his book titled 'Actual Minds, Possible Worlds' estimated that facts are approximately 22 times more likely to be remembered if they are part of a story. Anyway, the point here is that stories are more memorable as compared to the stats/ data that you tell a person. However, you did try to learn the table of thirteen, and still might have some problem giving a direct answer to the question above. You probably remember and know about any one of these stories, even though you never tried to learn them by heart. Now think of how many times you have been told about any of these stories in your childhood or your whole life. Remember the tale of the tortoise and the hare the lion and the mouse and the fox and the grapes? ![]()
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